A Week Full of Fashion

Fashion week is a week-long event that is held to commemorate the fashion industry and the cogs that keep the wheel moving. Fashion designers, brands and houses display the latest and best of their collection via runway shows. Buyers and the media are prominently present during this activity and this helps the designers to showcase and sell their work. Fashion week is an important event in the lives of the fashionable since it is here which determines the trends that are in Vogue and those which are passé. The most popular and well-known fashion weeks are held in the four major fashion capitals in the world namely New York, London, Milan and Paris.

Fashion has stormed the globe in a big way and some other countries which also host other important fashion weeks in the world are; Madrid, Australia, Rome, Dubai, Hong Kong, Buenos Aires, Singapore, Toronto, Jakarta, India, Berlin, Barcelona, Seoul, Tokyo, Sao Paulo, Los Angeles and Dallas.

Fashion week is a seven day long entertainment cum business event where people from all walks of life fraternize with those from the fashion industry. This event is bi-annual in nature and is held in the major fashion capitals in the world like London, New York, Paris and Milan. Fashion weeks are held several months prior to commencement of the fashion season so that it allows the buyers and press a better chance to preview the trends and designs for that season. January to April hosts fashion shows to showcase the autumn and winter collections. On the other hand, September to November showcases the spring and summer collections. This gives ample time to the buyers, retailers and purchasers to assimilate and include the fashion designers into their stores.

Latest innovation, flamboyant designs and striking new trends are showcased during these fashion weeks and all the latest collections are compiled into a special report and covered in all the leading fashion magazines in the world as well as the websites which cater exclusively to fashion. The first ever fashion week was held in 1943 with the purpose to distract attention in World War II from French fashion when workers from the fashion industry were unable to travel to Paris. It was believed that designers in America relied on the French for their inspiration and design. A fashion publicist by the name of Eleanor Lambert had organized an event called Press Week to showcase the works of American fashion designers. Magazines such as Vogue began to feature more American designers in their features and stories.

In the year 1903 a New York based shop held the country’s first ever fashion show to lure middle-call socio economic groups into the store. Close on their heels, in 1910 major department stores were holding private fashion shows of their own. Along with promoting fashion these shows had elements of entertainment and were very theatrical in nature. It was theme based and accompanied with a narrative commentary. Fashion weeks helped in integrating all aspects of the fashion industry and bringing it under one roof.

Fashion Yesterday and Today

We are living in a world surrounded by numerous things that are either related to the technology, the latest gadgets or the latest fashion. And Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One group which follows fashion trends and adopts them and the other group who create fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but yet follow their own style to create their own unique personality; adding one more style to the fashion world.

Fashion is not just about cosmetics and make up or the hair-do. It is a sense of creating the charisma of looking good in anything you wear and this magic is created with the right kind of accessories going along with the foot wear and the clothes, making up a pleasant picture to view. Many a times, people who do not afford to buy expensive clothes look their best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.

There are myriad forms of fashion, and trends keep on changing with the seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, looks and thoughts about fashion trends.

In India, much of fashion has been influenced by the Hindi Film Industry, popularly called Bollywood. The trends that have changed through time can be fairly seen in the movies made during the 60s and 70s and how they have evolved in various forms bringing about a style that can be followed by the general public. People have aped the west from very early times and this was no exception. The clothes made in the 60s and 70s were very much influenced by the western countries and given a traditional touch. The Bell Bottoms, scarves and the hair style was very much prevalent in those days as an icon of style. Later in the 80s and 90s, Fashion world sizzled like never before. There was a craving by the people to look different, stylish and modern and this could be seen in their outlook towards their outfit, new styles of hair, makeup, accessories like purses, earrings, necklaces, matching footwear etc.

People were conscious about each and every new thing that was marketed and they copied the styles from their Bollywood idols. Bollywood started as a platform for theatre artistes and went on to become a commercial entry to the youths and aspirants for a career in the film and fashion industry. This gave the youth of today to emphasize on the fashion world. Art and music have become an inseparable thing of the past and so it is deeply rooted in the present as well with more features and facilities.

Today fashion, art, music, designers, dance etc all have a place in the industry and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in the school co-curricular activities and the Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen i.e., the television has opened up avenues in bringing out the talent in the young minds through numerous platforms of music and dance. This is the innovation of the millennium in creating jobs and work in the fashion industry. The trends that we see are brought about by the fashion houses that have regular seasons to showcase their invention, many of which are popularized in FTV, Zee Trendz and TLC channels. We can also get a glimpse of the stylish outfits through these shows that the models present. Today, Modelling is also one of the platforms for an entry into the world of fashion.

In the yester years, fashion was constrained only to the actors in the film or those that were bold enough to carry themselves in the public that they were considered fashionable. Others just wooed them behind close doors. Slowly when times began changing, we could see the women showing off their styles in the traditional saree with an embroidered blouse and a different neck style. Then we saw the saree being draped in various styles like the Bengali style or the Gujarati style etc. The women were liberating their choice of freedom and it could be seen in their appearances with a high heeled slipper or the handbag she carried or the way she held her saree or the hair and the makeup she wore. All these changes brought about the invention of churidhars and then the salwar kameez and finally the fashion of dresses was out in the open. Women accepted to the fact that there was nothing wrong in looking good and the men of course, loved to see the attractive side of women and fantasized the idea over their spouses.

This change in attitude of the public was very well taken by the fashionistas and a huge market was created to meet the demands of the public. Today fashion creates a new look with distinct style for a particular person and keeps oneself updated with the latest trends seen in the market. This industry is popular for its glamour as well as the mixture of Indian tradition and culture put into the designer wear that the models showcase.

People love to experiment different textures of materials used in the outfits and so the designers give them a wide collection of dresses using all kinds of clothes. There is the traditional Khadi and silk combination that is presently creating waves seen in both men’s and women’s wear. Then we have the embroidery work in zardosi, swarovski studded tops and lehangas and multi stoned work in bridal collection sarees etc. Then the most sought materials like cotton, polyster, chiffon, crush materials used in varied iconoclastic designs and styles.

Always there is a hope for the designers that the youth want a change in the fashion and are glad to keep up the trend with a fusion of Indian and western mix of fashionable wear. Also the youth of today are very practical in their sense of styling for a particular occasion. Be it a party or for a marriage or the casual look, they want the best and they believe in looking the best. And to achieve this, people go one step ahead in ensuring that they have everything in their wardrobe for any kind of occasion.

Apart from the stylish clothes and fashion that is currently popular people want to try something that goes along with their outlook. So the market started towards the very own friend of a woman- The Hand Bag or the Purse. The Fresh look of a purse with magnificent colours and its stylish features like the chain handle or the jazzy zips with numerous pockets in different shapes attracted the public like never before. And with the increasing demand of the prices of branded purses, it became a must for every woman to complete her shopping. So did the other accessories line up by creating a place for themselves in the market. Just a few to quote, the earring and necklaces, the various Belts, hand bracelets and brooch, the stiletto and its wonderful embroidered, party wear slippers along with its brotherly high rugged shoes giving a perfect cowboy look etc.

Fashion has always been a very interesting topic for all women and now the trend has even challenged the men to compete for a more appealing look for a remarkable future in the world of Fashion to make it a full fledged acceptable thing for all genre of people.

Kiriti C Chavadi

Bangalore

What Is Fashion Production?

To understand fully what fashion production is all about, it’s very important to have a look at what the term “fashion” stands for. Generally speaking, fashion refers to different styles on practices in the area of clothing, makeup, accessories and even furniture. In a very strict sense, the term only refers to trends in wears or apparels. Hence, the production of fashion as discussed in this write-up is only limited to clothing, wears, attires and dresses.

Fashion production as it relates to clothing has actually come a very long way. Basically, the term refers to the manufacturing of various kinds of clothing materials, dresses, and fashion accessories. Several factors have always influenced the production process. Over the years, several kinds of fashion attires have actually been produced. Many of them have cultural and traditional undertones. In the ancient times, people made use of local materials like animal skin and fur in producing the attires they put on. Different kinds of clothing styles were also produced through such local means. However, there was a notable improvement in fashion production during the period of industrial revolution of the late 18th century. It was a great awakening era that swept across Europe, America and other continents of the world. The era witnessed the establishment of various fashion production plants both in Europe and other continents. Several fashion manufacturers emerged. Different kinds of patterns and approaches were also introduced in the production process. Lots of quality clothing materials, fashion dresses and accessories were also produced.

In the contemporary times, the production of fashion is still ongoing. The fashion industry in the modern times is moving at a very high speed. Different kinds of approaches have been introduced. There’s also the infusion of technology into the production of clothing materials. Different kinds of sophisticated sewing machines and tools have been invented. Gone are the days when fashion production is only limited to the local tailor or dressmaker along the street. Today, large corporations have come into the fashion business. Several fashion brands have been established. Lots of quality readymade garments, men’s wears, women’s wears, and even kids’ wears have been produced.

Again, fashion production is now a very lucrative course in colleges and universities. Interested individuals can go through the education process in order to bag degrees in the area of cloth production. Great innovative ideas have always emerged from the fashion education process. The results are also quite obvious. The world is now witnessing an upsurge of fashion trends on yearly basis. Different kinds of fashion products and accessories are all over the place. The fashion industry is indeed actually thriving in various nations of the world. Great fashion plants, firms, selling outlets are up and running in various countries.

Finally, fashion production has also gone the internet way. Many great fashion companies now operate online. Lots of innovative ideas about fashion can be found online. Different kinds of fashion wears and accessories are also marketed online. Wholesale and retail fashion marketing are also causing waves on the internet. Mass production of fashion products is also thriving on the internet. The world is yet to witness a lot as the fashion industry continues to soar high.

Fashion Production Across the Globe

The term “fashion” generally refers to a popular practice or style in the areas of clothing, makeup, accessories, footwear and so on. However, when considered in a strict sense, fashion mainly refers to the trend in dresses or the kind of attires and apparels people put on. The issues of style and design have a lot to play when looking at fashion across the globe. Fashion production has continued to be a moving trend all over the world. Several kinds of fashion attires are all over the place. Fashion trends keep coming onboard on yearly basis. The fashion enterprise is indeed an interesting aspect of business that is generating waves across the world.

Fashion productions are thriving all over the world. Different kinds of fashion products have continued to be produced by many companies across the globe. The fashion industry is always a beehive of activities in almost every nation of the world.

Actually, the fashion industry is a modern age product. This is a fact since most clothing materials were custom made prior to the mid 19th century. Before the advent of the fashion industry, people only made use of handmade and homemade clothing materials. Such materials were made by local tailors and other dressmakers in those days.

However, the dawn of 20th century marked the beginning of new inventions in the fashion industry. Diverse kinds of modern technological tools were introduced. Different kinds of sewing machines, threads and other tools came onboard. There’s also the development of the factory system of production which gave rise to the establishment of many fashion industries across the globe. Big fashion companies started making waves in various countries. This gave rise to the production of quality fashion attires, apparels and other clothing materials.

Today, mass production of fashion wears is the order of the day. There’s the proliferation of fashion industries, companies, wholesale outlets, retail outlets and so on. Different kinds of fashion wears are now produced in diverse patterns. Diverse kinds of approaches are also being used in the production process.

The bulk of fashion production activities as it pertain to the fashion industry actually started in the European and American continents. However, it has now assumed an international status. Fashion is now a highly globalized industry which is found in every continent of the world. Some fashion wears and products can be designed in one country while they are eventually produced in another country. Such fashion products are also imported or exported across the globe after the production process.

Meanwhile different kinds of approaches are being used in the modern day fashion production. There’s the production of raw materials such as textiles, fibers, fur and leather. There’s also the production of different kinds of fashion products by manufacturers, contractors and fashion designers. Different kinds of styles and designs are also used in the production process.

Finally, fashion production has also attained another great height with the invention of the internet technology. Today, several fashion producers operate their business online. Lots of fashion products are now sold online. This has continued to change the face of the fashion enterprise across the globe.

Fashion Development – A Historical Exposition

Fashion has been an age long phenomenon that has always surfaced in every human society across the world. Human beings all over the world have great need to cover themselves and also makeup in order to look good. Fashion trends have always showcased in every nation on a regular basis. Different kinds of fashion accessories and other fashion related products have continued to be in great demand all over the world.

Actually, fashion development has been a progressive thing. Generally, the term fashion refers to popular styles and practices seen in the area of clothing, makeup, footwear, furniture and accessories. However, the term mainly refers to clothing, makeup and accessories when considered in a strict sense. The development of fashion can be considered in four major phases namely, ancient, medieval, industrial revolution and contemporary phases. Let’s examine each phase.

Ancient Phase
Fashion development in the ancient phase dates back to the pre-historic era when people made use of local materials in producing the cloths they put on. In those days, animal skin and fur were mainly used. This was seen in ancient historical era of various cultures of the world. In the ancient era, cultural traditions influence the kind of styles and patterns used in the production of local wears. There was no widely accepted pattern or approach used. Clothing materials were either homemade or handmade.

Medieval Phase
The medieval phase in fashion development made a great impact in the history of fashion all over world. The era witnessed the emergence of local tailors and other dressmakers who used local fabrics in the production of different kinds of fashion attires. Fashion production in the period continued to improve from one level to the other. The renaissance period of 14th to 16th centuries that marked the end of the middle ages also made great impact in fashion development. During this period, great ideas about fashion started springing up in the lives of great men and women who later become famous fashion designers.

Industrial Revolution Phase
Fashion development got a huge boost during the period of industrial revolution that swept across Europe and America in the 18th century. It was a great period of change which saw the introduction of diverse methods of production. There was a widespread adoption of diverse kinds of industrial methods of mass production in the era. Mass production of fashion products became the order of the day in the period. Several big fashion firms emerged both in Europe and in the US during the era. Diverse kind of approaches and patters were also introduced in fashion production during the period. Several attires, wears and fashion accessories were also produced. Great fashion designers also emerged during the era.

The Contemporary Phase
After the industrial revolution, the contemporary period came to the fore. It all started in the early 20th century and also entered into the modern day era as well. Fashion development in this era has actually reached its pinnacle. The world is now witnessing the establishment of fashion plants in various countries. Great manufacturers of fashion products have also emerged. Sophisticated sewing machines and other tools have been invented for mass production of fashion products. Diverse kinds of approaches and patterns are also introduced in the fashion industry. Many countries now import and also export fashion products.

In all, fashion development is indeed a continuous process. It moves from one stage to the order. The world is now witnessing the development of fashion in the ever dynamic internet technology. Lots of fashion designers and their companies now operate online. The future is indeed very bright for fashion production across the world.

Lucrative Fashion Jobs Abound

The latest fashion industry news has announced a great number of varied fashion positions that eager enthusiasts must fill up. Numerous jobs abound in the fashion world. One can be a model or designer – every skilled individual is needed to take up an exciting job. Still, the industry is not just about designing or modeling – it is so broad that there are immense fashion career opportunities available to those who want them.

Best Fashion Jobs Available (Aside from Modeling and Clothes Designing):

Even if an individual has no skill or talent to start his own clothing line, there are actually tons of other opportunities that will allow him to become a part of the fashion industry. There are jobs – and not just as a model or designer – that anyone else can enjoy doing within the industry.

Fashion Merchandiser

A competent merchandiser spots anything that can be turned into the latest fashion hit. For an individual to do well as a fashion merchandiser, he must have the instinct to know if an emerging style has the potential to become a hot fashion item.

He knows wearable items that sell, and identifies ones that will forever remain as stocks in department stores. A good fashion merchandiser performs product development – from the conceptualization to the final production and marketing of the product.

Fashion Brand Manager

Anyone who is serious in selling clothes knows that he is promoting and selling a brand. The main responsibility of a brand manager is to create an image for his fashion brand. He does this by developing unique ways to present such brand to consumers. Ideally, a brand manager possesses a degree in Merchandise Product and Brand Development to do well in this career.

Accessories Designer

For the individual who believes that he has an eye for accessories, and can create ones that can make a lasting impression to people, he must consider a lucrative career in accessories designing. To do well in this job, accessories designer must go to the hottest accessories oases such as fairs and trade exhibits. From these events, he can gather helpful inspirations to create unique designers for his own line of accessories.

Fashion Buyer

Fashion buyers are responsible for maximizing the sales and profits of a fashion boutique. They are a step ahead when it comes to fashion trends. This allows them to be ready to provide clients with the clothes that will satisfy their fashion preference. Apart from the selection of merchandise for the store, a fashion buyer is involved with its promotion and sale.

Definitely, the fashion industry is one of the most vibrant industries today. This is why there has been a great supply for jobs of all types, each of which zeroes in on a particular area in fashion. Most fashion industry news point to the fact that such availability of fashion jobs will remain on the rise for a couple more years.

The Popularity of Fashion Blogs

The Internet is chock full of them – fashion blogs of different shapes and forms, expounding on the merits of skinny jeans versus boyfriend jeans. Or why pink is the new black and all that jazz. Going online these days means getting your fill (whether you like it or not) of the latest fashion trends by way of fashion blogs.

Perhaps some people would argue that fashion is not that important and it’s something they can do without. However, if you think about it, fashion has always been part of our lives – it has always greatly influenced society and culture, mainly because it is made possible by factors like the weather, the environment and more significantly, by an individual’s personal experiences, beliefs and values.

Fashion even helped define certain eras in history which involved class discrimination, the thin line between royalty and non-royalty and even social dressing restrictions. In the old days in Western Europe, government regulations prevented the bourgeoisie from dressing up in fine clothes so they wouldn’t look like royalty. In China, the dragon was considered a symbol of the emperor and thus, should not be worn by non-royals. During World War II, the length of American women’s skirts was restricted due to fabric rations. It just goes to show, fashion has always been a major influence in our life and that we’ve always lived with it – we just didn’t know it.

Today’s fashion-conscious people or fashionistas, as they are fondly referred to, live with fashion in different ways. They use fashion blogs as a means to check out new trends not to be perceived as cool or in, but to know what people on the streets are wearing. Fashion bloggers themselves have a firm grip on the latest styles and shy away from those that lean towards the “outrageously expensive” and suggest instead, what is cheap but chic.

Another reason fashion bloggers are popular is because they themselves were once fashion outs – outsiders who, due to their persistence and perseverance in gaining an upper hand over the so-called “snobs” in the fashion industry, have become lauded insiders. They send the fashion world spinning with their honest takes on this season’s collections via honest and real takes on the current trends and how the ordinary folk may be able to carry them off.

They also possess a myriad of talents from which they derive even more influence for their blogs. Some of them host fashion events or dress the windows of the world’s most famous and finest fashion storefronts. Still, others shoot look books and even walk the catwalk themselves. Such is the success of fashion blogging that even other major industries like advertising, want a piece of the action. Because fashion bloggers are faithfully followed by women everywhere, they have become potent personalities whose words are read and taken to heart like one would the Bible. And advertisers and retailers are eager to get their products moved in big ways.

Yes, fashion blogs are here to stay. In fact, it can be safely said that they are slowly but surely replacing magazine editors as the leaders of style and fashion. Fashion blogging is one industry where the huge payoffs outweigh all the risks – fashion bloggers may very well be the fashion world’s answer to high corporate earners in the world of business who make business suits look good.

Fashion Marketing Internships: What It’s Like

A fashion marketing internship is one of the quickest ways to break into the ultra-competitive fashion industry It’s a giant industry that is completely dependent on the professional fashion-designers, marketers and retail merchandisers. What is created as a masterpiece by its expert wardrobe designers remains a far-fetched dream for the customers unless it is made available on the floor of showrooms. But it needs team work especially of the dexterous marketers, who are responsible for the extreme success. It is extensive training imparted to the selected individuals, which creates an army of skilled marketing executives, and this training begins with a fashion marketing internship.

These executives attend the lectures and learn all the strategies to promote business. To join the apparel industry, the new entrants need a degree or they have to undergo short-term fashion marketing internship program. Also known as merchandising professionals, these fashion-apparel-promoting marketers, conduct marketing research to identify new trends of fashion so that stylish wardrobes can be introduced in the market. They dwell on the mood of fashion-loving people, especially the young generation, for stylish fashion-dresses. Such kind of extensive survey helps the expert-designers read the psychology of customers and thus help the fashion-designing specialists create superbly developed fashion wardrobes.

The Retail Merchandisers Serve As Both Retailers & Wholesalers

Before embarking on a career in fashion marketing, one must understand what it they would be doing and why fashion marketers are so important. Creation of a stylish wardrobe is only half done if the items are not supplied in the market for sales. The marketing is shouldered by the retail merchandisers, who look for a market. Flooding the market with attractive fashion products can not yield any result unless immense curiosity is aroused among the people. This is the job which indispensably is accomplished by the retail merchandisers in order to promote sales of attire. These marketers popularize the exquisitely-designed fashions through internet. In order to attract the customers, these merchandisers highlight the outstanding features of latest wardrobes that in turn blooms the business unbelievably. And as part of a fashion marketing internship, the intern will be mirroring the professional performing these tasks, and possibly taking part in them.

The retail merchandisers inspect the market and make sure that the demand for a trendy wardrobe is met at every cost. Another important issue which the marketers focus their attention on is the price. The retailers often charge arbitrarily and this affects the business in an unfavorable way. Being aware of such acts going on in the market, the retail merchandisers can conduct raid at the blacklisted showrooms, and expect the fashion marketing intern to monitor their actions. If they find any defiance of ‘legal & fair trade practices’ norms, then they impose heavy fines and take legal action against the culprit.

Plenty of Information is Posted Online

In order to let the fashion fans keep in touch with the newly introduced fashion line, the fashion marketing internship team is expected to keep updating the website regularly, highlighting the code of dress, price and discount as well. To redress grievances of the dissatisfied-customers the fashion- companies mention on their sites their E-mail address and phone numbers also so that customers can communicate their problems.

Fashion Industry Provides Employment

If you are a fresh off your first fashion marketing internship or right out of fashion school and curiously looking for a lucrative job, do submit your resume to fashion houses, fashion pr firms, and the lke. As retail merchandisers are the backbone of fashion industry, you can be considered for respective posts with great honor. If you hold a degree in fashion design and are courteous, have an eye for style and a keen knack for business, the fashion marketing has got to be your destination. If you have no certificate or degree in the fashion-designing then you should go for 2 to 4 years course in respective field to herald a career in fashion industry, or at least take on a fashion marketing internship while you are studying another line of work.

Escalating Fashion and Retail Scene Opens Doors for Job Creation

South Africa is receiving Global recognition from a fashion design perspective, with a fresh new take on garments and the words “Afro-chic fashion” flying around, designers are achieving global recognition within the Fashion industry and in doing so are finding themselves in a position to outsource work to textile workers within South Africa. Where there is a boost in trade, there will be a boost in jobs bringing together designers, retailers and manufacturers in South Africa while boosting the availability of positions within this exciting industry.

Fashion Jobs on SA Job Portals:

A search across major South African Job Portals brought up 1,068 jobs for the keyword “Fashion”. While this seems to be a growing industry, the number of jobs in comparison to other sectors is still low.

CEO of one of South Africa’s leading Jobs portals mentions that while the fashion industry is still amongst one of our smallest job categories, we are noticing a considerable increase in the number of jobs being posted for candidates. Our database currently has just shy of 3,000 active job seekers registered specifically within the Fashion industry and who are currently looking for jobs in this industry specifically. That is double the amount of candidates than there are jobs available at present.

The average salaries for the jobs available for junior positions in Fashion range from Entry/Junior level R45 000 – R11 000, for Mid the range is R12 000 – R25 000and Senior R26 000 – R45 000 and Executive Level R46 000 +. These figures indicate that the Fashion industry is in line with most salary offerings.

A Leading Fashion Recruitment specialist says that the fashion industry has seen phenomenal growth in certain sectors mainly retail as many new international brands are being launched into South Africa; this has provided an increase in job opportunities within the retail sector. We have noticed in 2012 that there has been significant increase in people looking for new careers we believe this is due to the many companies in the industry halting salary increases during the recession as the industry is now starting to recover candidates are now looking for better prospects in terms of career advancement as well better financial remuneration”.

Head of Recruitment for leading brands says that candidates always have to have a minimum requirement: Diploma or Degree in the fashion Industry. Two of the best T degree’s obtained to enter into the market are from Pretoria University called a BSC Clothing or a BA Degree from LISOF”.

Leading South African Job portal went a little deeper into identifying how candidates are searching on the web, using the search terms “Jobs in Retail” and “Jobs in Fashion”

Jobs in Fashion

  • South Africa is ranks 2nd most popular after Pakistan for this search term, followed by India and then the UK.
  • Receives an average of 3,600 searches for this term per month (less than 1% of global searches for the same term)
  • Jobs.co.za is ranked amongst the top 3, Google recommends placement targeting for advertisers for most relevant reach in South Africa, together with mobile apps such as Style Studio and other niche sites like Fashion.net.
  • The search term started to feature in September 2007 on Google Searches in South Africa, peaking in January 2009 & 2010.
  • The most searches are done from Pretoria, then Cape Town and then Johannesburg, while other cities did not feature due to insignificant search volume from those regions.

“Jobs in Retail”

  • The search term “Jobs in Retail” is more popular in South African than “Jobs in Fashion”
  • South Africa is ranks 4th most popular after Pakistan for this search term after the UK, India and Ireland.
  • Receives an average of 5,400 searches for this term per month (1,20% of global searches for the same term)
  • Started to feature in July 2007 on Google Searches in South Africa, peaking in August 2009 & 2010, and again in January 2012.
  • The most searches are done from Durban, followed by Cape Town, then Pretoria and Johannesburg. Other cities do not feature due to insignificant search volume from those regions.

Tips for Recruiters creating job content for the Fashion & Retail industries

For Recruiters creating and advertising job content for the Fashion and Retail industries online, the relevant keywords (based on search volume) that they should place in their advertising copy this includes titles, headings and meta data to trigger searches- to attract relevant job seekers, or when searching CV databases to find relevant candidates include: Jobs in Retail, Jobs in Fashion, jobs fashion, fashion careers.

Tips for Job Seekers

  • Include all relevant keywords (job in retail, job in fashion, fashion career)
  • When searching for jobs on the major job sites, remember to use all phrases like jobs in fashion, jobs fashion, fashion careers
  • Ensure that you have optimised your profile and CV for search terms that fall within the Fashion or Retail industries

Currently the textile and clothing industry employs 200 000 people, with annual sales of R20bn. Accounting for 15% of the nation’s formal employment, it is identified by the government as a key sector for economic growth. With the cultural diversity the South African nation possesses, there is no reason why the Fashion and Retail industries cannot play a bigger role in contributing towards sustainable economic growth for South Africa.

Note: Statistics and trends as at February 2012

Fashion Merchandising 101

A career in fashion merchandising provides the flexibility of a wide variety of specialties. Here you will get a solid idea of the several career paths of a fashion merchandiser, the role he or she plays and how crucial that role is in the fashion industry.

First thing’s first; a fashion merchandiser obviously has a good sense of style. She could easily see the next, hottest trends and her favorite activities probably involve arranging outfits, shopping for them and spending hours investigating blogs and magazines of fellow fashion lovers. In most cases, a fashion professional knows what people want and she makes certain to provide it to them in the best way possible.

When working in fashion, you will probably find yourself working in a department store, boutique or fashion house, and the like. Fashion merchandisers are one step ahead and they make sure that the store, boutique or fashion house is too. Not only does a fashion merchandiser have great fashion sense but they must be skilled in the areas of marketing and strategizing to increase product sales.

Must-have Skills in Fashion Merchandising

Presenting the product efficiently to the consumer is an important part of the field and requires the merchandiser to know the precise taste of the target group. Performing tasks like these require someone in fashion merchandising to have excellent verbal and nonverbal communication skills. While working in fashion, you must be able to communicate not merely with suppliers and manufacturers to carry out efficient transactions but also with consumers through visual displays and fashionable store selections. It’s essential to know what the latest trends are in order to find out what products will be sold, the amount they should be purchased and sold for and how much profit the business will bring in. A fashion merchandiser with a large fashion house or large clothing manufacturer will typically specialize in one are such as women’s clothing, shoes, men’s clothing, etc. At times, this career will require a fashion merchandiser to travel to meet with supplier and manufacturers to execute transactions, have meetings and attend shows. This field revolves around long work hours, quick decision making, industry pressure and competition. Solely those with thick skin, strong organizational skills, excellent communication and determination will be successful in this field.

Fashion Merchandising is One of The Top Fashion Jobs

Numerous fashion graduates anticipate to get their dream job as soon as possible; understand that this will probably not be the case. You can definitely find yourself working in retail for some time or still looking for jobs months after graduating. One thing to consider is the probability of internships. This is especially true if you are considering working for big companies and places where they don’t hire externally. For example, if your dream is to work for Vogue, working hard to get one of their internships is a major step to get your foot in the door. Interning for fashion designers and public relation firms are also ways to get experience. Consider, however, that a majority of these internships are not paid. Is this something that you can afford to do? Be wise.

Anything you have chosen to do in this field there are several paths you can take. If one doesn’t work out you can always start to look at your other available choices. Remember, as stated before, it is a competitive field and only those that are determined and hard working get to the top positions.

Create a list of the types of things you would like to do in fashion merchandising and start the job hunt!